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Basic Marketing Elements

If you want your business to over come the so called Economic Recession and get up to a normal speed then I highly recommend that you implement these basic marketing elements and tactics to survive or even qualify as a business.
  1.   You need a fully search engine optimized (SEO) minimum 5 page static or dynamic website.
  2.   You need a landing page or a squeeze page to prospect your clients before they land on your website.
  3.   You need an auto responder setup to nurture and cultivate your prospects over a period of time.
  4.   You need to have offers after offers in order to grow your business
  5.   You need either a free product or a service to offer your clients in order to build your clientele list.
  6.   You need to integrate trusted e-commerce payment processors on your website.
  7.   You need to have different methods to accept payments like, cheques, direct pick up, a near by exchange, easy installments, payment through sms paypal and many others.
  8.   You need to have your company registered and verified through authority sites like Better Business Bureau (BBB), and other similar trusted elements on your site by placing their logo on your site
  9.   You need to have an online automated 24/7 support with FAQ and knowledge base in place.
  10.   You need to have a dedicated fulfillment resource to execute all orders immediately as possible
  11.   You need to have a exit popup or a redirect page in order to offer an another chance to prospect client in case they left your site without taking any action.
  12.   You need to bring in massive amounts of targeted traffic to your website through various traffic sources as mentioned below

Website Traffic Tactics 

  1.    By Social network sites
  2.    By blogging about your site
  3.    By advertising in targeted online classified ads
  4.    By writing articles and posting in all the article sites.
  5.    By creating  a 3 minute video about your company and posting it on you tube and other video sites.
  6.    By actively participating on forums that are related to your market
  7.    By pod casting on i tune and related free broadcasting websites
  8.    By creating your own rss feeds and posting it on all the major rss directories.
  9.    By emailing your clientele list with various offers and free bees
  10.    By faxing the offer to your clientele list week after week with new offers
  11.    By posting direct mail to your clients with free new offers every month
  12.    By sms campaigns through du or etisalat.
  13.    By press releases every time you have a new product. 

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